Marketing is the process through which a corporation promotes the purchase or sale of a product, service, or good.
It’s one of the most important aspects of business and trade. Marketers can sell their products to other businesses or directly to customers (B2B marketing) (B2C marketing). Several factors apply regardless of who is being advertised to, including the marketers’ perspective. They’re called market orientations, and they dictate how marketers will approach the marketing planning step.
The environment surrounding the product, the results of marketing research and market research, and the features of the product’s target market all influence the marketing mix, which describes the specifics of the product and how it will be sold. Following the determination of these criteria, marketers must select how the product will be promoted, including the use of coupons and other pricing inducements.
The commercial process of discovering, predicting, and meeting consumers’ needs and wants is referred to as marketing. Marketing encompasses information obtained by studying the management of trade relationships.
Aside from customers, several definitions of marketing emphasize marketing’s potential to generate value for the firm’s shareholders. Marketing can be defined as “the management process that tries to maximize shareholder returns by cultivating connections with valued consumers and creating a competitive advantage” in this context. The Chartered Institute of Marketing, for example, describes marketing as “the management process responsible for identifying, predicting, and satisfactorily delivering consumer expectations commercially.”
Many parts of the marketing process (e.g., product design, art director, brand management, advertising, inbound marketing, copywriting, etc.) involve the use of the creative arts in the past, and many parts of the marketing process (e.g., product design, art director, brand management, advertising, inbound marketing, copywriting, etc.) still do today. Marketing, on the other hand, is now commonly acknowledged as a science since it makes considerable use of social sciences, psychology, sociology, mathematics, economics, ethnography, and neuroscience. Marketing science has devised a step-by-step procedure for developing a marketing strategy.
Digital marketing is a type of marketing that promotes products and services through the use of the internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Its evolution in the 1990s and 2000s revolutionized the way brands and businesses utilize technology to sell themselves. Digital marketing campaigns have become more common as digital platforms have become more integrated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical stores, using a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and more. Non-Internet channels that supply digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones, are included in digital marketing. Digital marketing differs from online marketing in that it extends to non-Internet channels.
What About SEO in Hong Kong?
SEO stands for search engine optimization (SEO)
For popular industry-related search queries, search engine optimization techniques can be utilized to boost the visibility of business websites and brand-related content.
The expanding influence of search results and search features like highlighted snippets, knowledge panels, and local SEO on customer behavior is thought to correspond with the importance of SEO in generating brand awareness.